
Amazon A+ Designs
Project Aim
To create flowing e-commerce branded pages that navigates the customer to understand the product and directing them to purchase. Used in websites such as amazon and as web templates for distributors on their local web pages.
Challenges
Understanding the flow and hierarchy of the layout to what the customer should see first. Aesthetically pleasing designs.


Color Palette
Contrasting colors that are associative with digital technology
Design & layout
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Apply branding on layout.
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Showcase strong lead product images with brand elements.
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Display products functionality.
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The product is used with a phone app hence it is important to show some instructions.



Color Palette
Colors that invoke outdoor adventure and play.
Design & layout
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Apply branding on layout.
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Strong lead product image with brand elements.
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Minimeis is trying to push different products at once, therefore must contain different lead products in proximate locations.
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Product lifestyle images contain the environment and functionality of product.



Color palette
Sandy warm pastel-like colors that reflect the seasonal campaign.
Design & layout
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Apply branding on layout.
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Strong lead product images and lifestyle with brand elements.
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Highlight the lifestyle campaign and contrast with the product packshots.
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Highlight product features and variations
